"Members are really enjoying the formal referral program and that it's something new we are offering, both to them and their friends, and it's been much easier to track success across our membership."
"We had three separate groups (who didn't know each other prior!), all sign up together so they could get access to the referral discount. They left so excited!"
About Alta Colina Vineyard
Best known for bold and balanced Syrahs, Rhone blends, and gorgeous Rhone whites, Alta Colina Vineyard is located in Paso Robles. Their focus is on farming the highest quality and translating the beauty of their vineyard into every bottle.
Ivey Reynolds, Membership Manager, was looking for new customer acquisition strategies to grow wine club sales. When she heard about Awesome Club Referrals from a Commerce7 post, she reached out to learn more.
Automated and scalable referrals
Alta Colina set up their referral campaigns during onboarding — choosing which members could refer, and configuring reward amounts. Welcome emails went out to all club members with personalized referral links.
Members click their link to reach the "Invite a Friend" widget on Alta Colina's website, where they can invite friends via email, SMS, or a shareable link. When a friend joins, both parties are rewarded automatically.
Tasting room referrals on the spot
When tasting room staff showcase premium wines to new visitors, Awesome Club Referrals makes it easy to create referrals on the spot, approve them, and automatically apply rewards to both accounts.
The results speak for themselves — groups of friends were signing up together just to access the referral rewards, turning tasting room visits into club growth opportunities.