"As a small business, we were looking for a program that incentivized club member referrals and gave us an opportunity to grow the club through the enthusiasm of our existing members. The program is intuitive, easy-to-use, and effective in driving growth. The cherry on top is the on-going support and recommendations we receive — the team is unmatched."
About Dalla Fonte
Dalla Fonte was born from Olivia and Mike Becker's desire to share their Italian experiences and heritage beyond their own dinner table. Their famous Tavola + Vino (food and wine) box brings a piece of Italy right to your doorstep four times a year.
Olivia was looking for new customer acquisition strategies to grow wine club sales. When she heard about Awesome Club Referrals from a Commerce7 post, she jumped at the opportunity.
Automated and scalable referrals
Dalla Fonte set up their referral campaigns during onboarding — choosing which members could refer, and configuring reward amounts. Welcome emails went out to club members with personalized referral links.
Members click their link to reach the "Invite a Friend" widget on Dalla Fonte's website, where they can invite friends via email, SMS, or a shareable link. When a friend joins, both parties are rewarded automatically.
QR code inserts in shipments
Referral programs work best when you keep them top of mind. Dalla Fonte used the custom QR code from the Marketing Codes dashboard to create beautifully designed inserts, printed them onto cards, and added them to club shipments.
Members keep these in their wallets or around their home, so they can refer friends on the spot — at dinner parties, tastings, or anywhere the conversation turns to wine.
Reward Links to convert buyers to members
Using Reward Links, Dalla Fonte turned every customer interaction into a club growth opportunity. They embedded reward links in their website header and marketing email campaigns — offering non-members a gift applied to their account if they sign up for wine club.
When a potential member clicks the link, they're greeted with a personalized gift experience on Dalla Fonte's website. All they need to do is enter their email and sign up for the club to claim their reward.
