"We are excited to partner with Awesome Club Referrals and their forward-thinking team. The onboarding and launch process for this user-friendly platform was seamless — it has helped us to successfully drive new membership referrals and delivered an immediate return on our investment."
About Trefethen Family Vineyards
As one of Napa Valley's pioneering wineries, Trefethen Family Vineyards crafts distinguished estate grown wines that express the unique spirit of their land, vines and people. The dedication of the Trefethen family is manifest in every aspect of the winery from the soil to the table.
Trefethen's renowned membership program invites wine lovers to become part of their legendary family winery. Members of Club Trefethen or Halo Circle enjoy award winning wines alongside a variety of premium benefits.
Tiffany Kenny was looking for new customer acquisition strategies to grow wine club sales. When she heard about Awesome Club Referrals from a Commerce7 post, she reached out to learn more.
Automated and scalable referrals
Trefethen set up their referral campaigns during onboarding — choosing which members could refer, and configuring reward amounts. Once live, welcome emails went out to all club members with personalized referral links.
Members click their link to reach the "Invite a Friend" widget on Trefethen's website, where they can invite friends via email, SMS, iMessage, or a shareable link. When a friend joins, both parties are rewarded automatically.
Tasting room referrals on the spot
When tasting room staff showcase premium wines to new visitors, there's a high chance they'll want to sign up. Awesome Club Referrals makes it easy for staff to create the referral on the spot, approve it, and automatically apply rewards to both accounts.
Everything is tracked — so Trefethen has data on who their most valuable members are and who they're inviting.